Search Engine Strategies Berlin is being held this week at the Crowne Plaza Berlin City Centre, and SES Chicago 2009 gets underway in two weeks at the Hilton Chicago.
During the past 10 weeks, I've shared 10 important reasons for going to these must-attend events. For those of you who want to join in the chorus, they are: 10 authors speaking, nine trainers training, eight days a-learning, seven tracks amazing, six booths astounding, five brand new things, four keynote themes, three key trends, two early birds, and a ranking in the top three.
This week, I'll share an eleventh significant reason for attending Search Engine Strategies Chicago 2009 -- and it isn't "11 pipers piping." You should attend SES Chicago 2009 for "11 topics breaking."
According to recent research by Tradeshow Week, the top reason for attending conventions and tradeshows this year is to "keep up-to-date on trends and issues." And a close look at the conference agenda for Search Engine Strategies Chicago 2009 shows that the conference sessions will help you keep up-to-date on trends and issues -- big time.
When the conference agenda was first posted back in August, 11 out of the 65 sessions were totally new. In addition, another 11 sessions were "reserved for late-breaking topics."
Since then, Incisive Media has appointed of Mike Grehan as VP and Global Content Director for Search Engine Watch, ClickZ, and Search Engine Strategies. And Grehan has identified these late-breaking topics and speakers have been invited to keep you up-to-date on these trends and issues.
Together, these 22 totally new sessions represent the "bleeding edge" of opportunities and threats in the search engine marketing industry. And some of them aren't even about search engines -- they're about social media and social networking sites.
This is why savvy search industry veterans who have attended each and every SES Chicago since 2003 keep coming back year after year. They know this Search Engine Strategies conference gives them a sneak preview of the latest topics two to three months before their direct and indirect competition.
Below is the list of 22 sessions which are totally new to SES. You can't attend them all, but you'd be smart to attend as many as you can.
Totally New Conference Sessions on Day 1: Dec. 7, 2009
Totally New Conference Sessions on Day 2: Tuesday, Dec. 8, 2009
Totally New Conference Sessions on Day 3: Wednesday, Dec. 9
Next week, we'll look at a final reason for going to Search Engine Strategies Chicago 2009. In the meantime, just keep singing "11 topics breaking, 10 authors speaking, nine trainers training, eight days a-learning, seven tracks amazing, six booths astounding, five brand new things, four keynote themes, three key trends, two early birds, and a ranking in the top three."
