Landing page optimization (#lpo) can be a powerful way to increase conversion rates and to get more people to complete online forms.
What you do after the form-fill can be even more important.
If your next step is to follow up over the phone, you are probably kissing away money and costing your company a fortune - unless you dial the phone within five minutes...
Delaying your first-dial response time from 5 to just 30 minutes decreases your chances of qualifying the lead by 21 times!
Even delaying the first-dial from 5 minutes to 10 will cut your lead qualification percentage by a factor of four.
This information comes from a joint study between M.I.T. and InsideSales.com (download the whitepaper)
How much effect does a 21x increase in qualification have on the overall sales revenue of a
company?
How many companies understand the importance of this strategy?
There is no excuse for not having a fast first-call time with power dialers from InsideSales.com natively integrated into CRM platforms like SalesForce.com.
So get off your butt, and on the phone - the clock is ticking...
