2010年3月29日 星期一
The 4 Keys to Writing a Paid Search Masterpiece
How to draft effective paid search ad copy in 70 characters or less. ... http://tinyurl.com/yjhnhh9
Bing = found
In a very interesting interview with David Webster, Microsoft's chief marketing strategist, Ina Fried of cnet.com revealed that the original name for the decision engine was “Bang” instead of Bing. Citing Webster, Fried noted "It's there [Bang], it's an exclamation point." Later Webster told Fried, the perfect choice was Bing, as Webster called "the sound of found." The choice of Bing as the website name was not disappointed so far, as the decision engine continues to capture search market share in America since its launch. http://tinyurl.com/yf9vgfg
Search Engine Strategies New York Day 4 - Training!
Day 4 at Search Engine Strategies New York focused on Search Engine Marketing training. One of the downsides to a lot of conferences is that one hour sessions don't allow a deep dive into the topics we really want to discuss. No fear here, as these are four hour long sessions. Here's what we learned...
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The iPad and Innovation Theory
I’m not much for speculation – when people guess about how a product will do I think there’s much more luck involved in being right than anyone admits. I wish all the futurists and prognosticators would keep a table of... http://bit.ly/aqW3CC
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