Posted by great scott!
This week we take a look at how shifts in the engines over the last year have made it more important than ever to really pay attention to brand-based marketing.A year or so ago, the engines started giving more weight to established brands, but things have become more interesting: With enhanced attention to personalized search, click patterns, and brand preferences emerging through individual search history, having an identifiable brand is a huge asset. Throw in the new aspect of social search--wherein the influences and preferences of your social network are used to
Watch this week's video to learn even more about how branding can help you accomplish big things...
