2010年3月31日 星期三
Bid Management: The Day-Trading of the Paid Search World
There are PhD infused automated systems, handmade data models, and the old-fashioned "gut feel" approach. Is any one method better than another for solving the data-driven puzzle of paid search? ... http://tinyurl.com/ylgjafl
Search and Rescue: How to Become Findable and Shareable in Social Media
Socialization is changing everything. It's critical that content producers adapt by optimizing, packaging, and connecting information and stories for users. ... http://tinyurl.com/yestcvk
Dear Internet, Meet Facebook Status Optimizer (Boom, Mind Explodes)
Posted by Danny Dover
At SEOmoz, we have always striven to be at the forefront of understanding digital search. As web search has become an increasingly solved problem, some of our researchers have begun to switch their focus from Google to Facebook. Facebook is unique in that it is able to data mine social patterns between real life friends. This is increasingly critical data because as our lives become more busy, automation of simple tasks like social networking become more necessary.
Based on these trends, I am proud to announce our brand new tool, Facebook Status Optimizer.
Facebook Status Optimizer (FSO) automatically posts status updates on your behalf that are algorithmically written to ensure your status updates beat the competition and appear at the top of your friend’s newsfeed. SEO was largely about making money, so we are happy that Facebook Status Optimizer’s focus is aligned with what really matters in life - being popular online.
Key Benefits:
Automate talking with your friends with data from your actual behavior!
Computer learning algorithms learn from your friends’ popular status updates
Your friend’s popular status update:
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Your automatically generated message:
Your friend’s popular status update:
Your automatically generated message:
Your friend’s popular status update:
Your automatically generated message:
FSO posts statuses that are algorithmically determined to get you more attention!
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Share helpful product reviews with those that you care about!
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Start using Facebook Status Optimizer today!
SEOmoz on Facebook
Quote of the week
It’s amazing how much you miss right in front of your face if you are paid to miss it. And they were paid to miss it. They were paid to ignore very simple facts.
I don’t have any clue [about what's... http://bit.ly/bgQyot
I don’t have any clue [about what's... http://bit.ly/bgQyot
Google Real-Time Search Results Powered by Pigeons on Red Bull?
Google has a long tradition of perpetrating April Fools' Day hoaxes. According to my sources, who are located in India where it is already April 1, 2010, one of the April Fools Day pranks to watch out for this year is the announcement that Google real-time search results are powered by Pigeons who've been given Red Bull, whose slogan is "it gives you wings."
Click to read the rest of this post...
50-50 chance Bing + iPad
Silicon Valley insider bloggers and Wall Street watchers are speculating early this morning that the new Apple’s iPad could be shipped with the decision engine. As scheduled, the slate mobile device will be shipped to pre-ordered users this Saturday. The giant gadget company is closing its gap in term of market value as Wall Street watchers have predicted that one day Steve Jobs & Co. may be on par with the giant software company’s total value. It’s well known now that Apple is not happy with Google anymore with the giant search engine move into the giant gadget territory including... http://tinyurl.com/ybzgt8k
"Spotlight on Fashion: Blogging for Style" at SES New York 2010
On Monday, Nathania Johnson wrote about "The Unlikely Heroes of Search and Social Media" who used abso-freakin-lutely no SEO. Today, I'd like to highlight one who did.
Click to read the rest of this post...
iPad as coral reef
It's an old story, which I've written here on Scripting News many times. A ship sinks in a tropical ocean and fish come and live in its hull. Then their predators show up, and pretty soon there's a food chain. Many generations later the skeletal remains of the first fish get so dense they solidify and form rocks around around the remains of the ship. Pretty soon you can't find the wrecked ship.
Radio UserLand, a product of mine, formed a coral reef called RSS. There are many other examples.
So today Asus announced two tablet computers. The Apple fanboys sniff, but I bet they'll be good. At first I was concerned that Asus might try to write the software themselves. I use their products, and love them, but their software is Taiwanese and doesn't translate well to English. Lots of happy animal cartoon characters and funky messages that make as much sense as All Your Base Are Belong To Us. Instead they're going to have two models, one that runs a Google OS and another that runs Windows.
You can sniff all you want but I would be surprised if the Asus products aren't better than Apple's in some ways. It could be that Apple understands the value of battery life, a technology that Asus has mastered. Today you can buy a $350 netbook that claims 14.5 hours on a single charge. It's not likely that you'd actually get more than 8 hours on a charge, but that's huge. I have a netbook that was rated at 10.5 hours, and in practice, I'm using it all day as much as I want, even on a cross-country plane trip, and I never look for an outlet to charge it. I don't even bring the charger most times. In contrast Mac users are always tethered to a power outlet. On Monday I forgot to bring my power brick for the Mac to the studio at 20 Cooper Sq, and I used 75 percent of the charge in a single hour. You can see it at conferences too. The Mac users are all grouped around power outlets. The netbook users are spread out everywhere else.
Another thing I know Apple doesn't care about is price. There's no Asus netbook you can buy for as much as $499, but that's the entry-point to the iPad market. For me the iPad is worth $499 because I'll learn from the design of the product. Maybe you will too. But most people just use the things. Sure the iPad breeds lust that Asus likely won't, but at some point these have to be pragmatic products or else they'll just stay in a drawer at home. I bet the Asus products win some pragmatism points relative to Apple.
Regardless, until this year there was no market for tablet computers. Microsoft tried to push them, but to no avail. People didn't want them. Now finally there's going to be an installed base of tablets. We'll find out for sure, one way or the other, if they're useful. And if they are, there will be lots of options to choose from, unless Apple hits every point (and they won't).
There's one thing we know for sure -- Apple will control the gate for software for the iPad and Microsoft and Google don't. That, for me, is a huge difference -- freedom.
http://bit.ly/9CaWxu
Dynomighty YouTube Video Marketing Case Study
Terrance Kelleman, the President and Designer of Dynomighty Design, spoke last week at SES New York 2010. He was one of the speakers on the keynote panel, Video: The Next Digital Marketing Frontier, that was moderated by Zach Rodgers, Managing Editor, ClickZ.
Click to read the rest of this post...
NYC Hackathon at NYU, Apr 2-3
But before that, starting on Friday night at Courant Hall on the NYU campus, there's the NYC Hackathon. As I understand it, the goal is to get students from New York-area universities to meet New York-area startups, who will pitch their APIs, hoping to attract interesting overnight projects from the students, and longer-term interest once they enter the workforce.
I'll be there on Friday evening as an "ambassador" -- trying to help the students and entrepreneurs connect. I can be useful during the ideation stage, but I might try working on a project myself.
There's also an iPad party on Saturday night at Gawker, which I plan to make a stop at. It's all in the neighborhood!
The hackathon is a project of Chris Wiggins of Columbia, Hilary Mason of Johnson & Wales University, a member of NYC Resistor, and the lead scientist at bit.ly (a NYC startup); and Evan Korth of NYU. I've met both Chris and Evan and look forward to meeting Hilary.
And if you're in the area, with either an API or some undirected programming energy, maybe I'll see you at the Hackathon.
http://bit.ly/bOep2y
Middle Box Links
Worst name ever, but I was having a hard time naming it and that seemed to fit the bill. This is the end result:It covers a variety of things I thought were interesting:jQuery 1.4’s new element creation syntax which is pretty cool and we haven’t covered Writing a little plugin to prevent repeated code (and keep [...] http://tinyurl.com/ykjl58t
Search Marketing in China, Now What?
Chinese search engines, including Baidu, Google, Soso, Sogou, Bing, and Yahoo, present many SEO and PPC opportunities for international search marketers. Are you missing out? ... http://tinyurl.com/yf2pu7n
Twitter Launches New Home Page
If you haven't seen it yet, here is a screenshot of the new Twitter home page.
Click to read the rest of this post...
2010年3月30日 星期二
Determining Whether a Page/Site Passes Link Juice (and How Much)
Posted by randfish
We've been hearing some requests lately for some really advanced, expert-level content, and this post is here to deliver. I've built up a short list of topics that deal with more cutting edge SEO, and if there's interest in this series, I'll try to make it a regular part of the blog. These tactics aren't black or gray hat (we're not advocates of that kind of thing), but they're very specific in use and tend to be at the opposite end of the "low-hanging fruit" basket.
The first in the series touches on a common SEO problem - determing if a link has value and how much. This tactic isn't low effort, so it should only be employed when the link or link source is particularly critical.
Testing Whether a Page/Site Passes Link Juice (and How Much)
Scenario: You've found some potentially valuable, but possibly suspect link sources. These could include things like a seemingly high quality directory that requires payment or a site you're worried may have aroused Google's ire for one reason or another. The need for a credible answer applies anytime you're unsure whether a link is counting in Google's rankings and need to know.
Tactic: Find a page that's already in Google's index and a somewhat random combination of words/phrases from that page's title and body for which it ranks in position #3-10. For example, with the query - http://www.google.com/search?q=new+york+presentation+morning+entitled+link, my blog post from last week on Link Magnets ranks #3. The query itself is not particularly competitive and the pages outranking it don't have the exact text in the title or domain name (a critical part of the process).
If I now place a link with the exact anchor text from another page (like the blog post you're reading now), e.g. new york presentation morning entitled link, I should be able to see, once this post is indexed by Google's spider, whether it passes link juice. The result will be positive if the page moves up 2-4 positions in ranking and I can be fairly assured that the link is indeed "Google-friendly." With that knowledge secure, I can change the anchor text and/or repoint the link to the desired location. I don't simply use the anchor text I want initially because with competitive queries, a single link may not make enough difference for the ranking impact to be visible and I don't want to waste my time/money/energy.
(Metrics displayed in the SERPs via mozbar)
Special Requirements: To make the testing work, you'll need to be able to repoint the link, change the anchor text or 301 redirect the linked-to page (though the last of these is the least desirable, since 301s lose some link juice in the process and good anchor text is so valuable for ranking in Google). Also, here at SEOmoz, we don't recommend buying links, so while this tactic could be applied to that process, remember that manipulative links may later be devalued, wasting all that time and effort you spent acquiring them.
Results: With this technique, you can not only get a yes/no answer to questions about whether the link passes ranking value, but a rough sense for how much (depending on the position change - this can be a good reason to use pages that rank in the #7-10 range). Do take care to record the ranking positions of all the pages in the results and leave the test running for 1-2 weeks (longer if there's very fresh results ranking for the query). If you don't, other factors may conflate to hide the true results.
I'm looking foward to your feedback about this technique - and let us know if you're interested in seeing more of this advanced/edge-case content on the blog, too. Below, I've listed the topics I could tackle in future "Advanced" level posts.
- Hosting Pages on Third-Party Sites
- oDesk/Mechanical Turk for Content Development (and Link Research)
- Email Marketing for Search Personalization
- Modifying Product/Business Naming Conventions
- Spiking Search Volume and Capitalizing on QDF
- Protecting Inter-Network Links & Domain Acquisitions from Devaluation
p.s. If you do like this kind of thing, I'd also suggest:
- Register for SMX Advanced: Seattle or SMX Advanced: London - both are quite good and SEOmoz will be sending speakers to both. You can use the code SEOmoz@SMX for a 15% discount to either event.
- Check out the SEOmoz Expert Training Series DVD, which just launched last week. The video alone will get you pretty excited :-)
- PRO members should check out our libraries of tips, video content and webinars.
I'm in Tampa, then Miami this week, but will finally return to Seattle for some much needed time in the office next Monday. Until then, blogging, commenting & email may be a bit slow from me.
New WordPress Theme: Koi
Check out my latest new WordPress theme called Koi (view demo). The design is based on my current theme at N.Design Studio. It has threaded comments, multi-level drop down menus, social media buttons, one sidebar widget and three footer widgets. The theme also includes an option where you can config the menu, favicon, social media [...] http://tinyurl.com/yd3lo8y
2010年3月29日 星期一
Where In the World is SEOmoz - April-May 2010
Posted by jennita
Whew! The Spring conference season is in full swing, and the mozzers are coming soon to a city near you. You'll find us anywhere from Charlotte, NC to Munich to Singapore in the next couple months. The coolest part is that we're attending and speaking at some conferences for the very first time. It feels good to get out and stretch a bit! Plus, the developer in us will be attending conferences like Chirp and CCGrid 2010 which will both enhance our geek factor!
As always, if you're attending any of these events, please say hello! We may never get to know you if you don't wave, nudge, or kick us. Ok, you really shouldn't kick Joanna, she'd probably pull a ninja move on you. Included in the list below are both SEOmoz employees as well as associates. Come... take a peek and join us!
SMX Toronto - April 8-9
You definitely don't want to miss SMX Toronto! Not only will Gillian be moderating several panels, but she is also organizing a Search Spam Party (of PubCon notoriety). RSVP now!
| April 8 | 1:50pm - 2:40pm | Link Building Strategies and Ranking Tactics |
| 6:00pm - 7:30pm | SMX Search Spam Party | |
| April 9 | 8:30am - 9:35am | What’s Next In Search: The Crystal Ball Panel |
Joanna at PubCon 2009
PubCon South - Dallas - April 13-14
We have quite the crew heading to PubCon South this year. As always, PubCon has tons of great sessions and speakers to knock your socks off. We're excited to be speaking and attending this excellent conference with gusto.
Check out where to find Gillian, Joanna and Kate Morris:
| April 14 | 11:30 am - 12:45pm | Gillian | 2010 - SEO |
| 4:15pm - 5:30pm | Joanna | Competitive Intel | |
| April 15 | 10:15am - 11:30am | Kate | Social Media Landscape: Hot Tpoics and Trends |
| 2:55pm - 4:10pm | Kate |
Chirp - San Francisco - April 14-15
Twitter is having a first ever developer conference, called Chirp. Nick will learn about their new ad platform (hopefully) and what they're doing with their API. This is super interesting to us for both our tools and our API businesses. Sounds like an awesomely, geekified conference! Be sure to say hello to Nick if you're there.
Danny at SEOmoz training in London
SMX Sydney - April 22-23
We're all quite excited about SMX Sydney this year (ok we are every year... but still). This year Danny will be helping run the Developer Day (filling in for Vanessa Fox) as well as speaking about using rich applications and search. Gillian will also be speaking at this power-packed event on post-click optimization.
| April 22 | 3:55 - 4:20pm | Gillian | Checkout Process Optimisation |
| 5:00 - 5:30pm | Gillian | The Long Table | |
| April 23 | Gillian | Keynote Session – The State Of The Search Union | |
| 10:30am-2:30pm | Danny | Developer Day (the sessions in blue) |
Pacific Conference - Singapore - April 27-28
"This will be my first time at Pacific Conferences. I'll be running a power-packed two day workshop that covers everything from the basics of search marketing to integration of social media into marketing plans and tracking ROI from the multitude of search marketing opportunities available to us. I'll be sharing the stage with Dennis Yu, CEO BlitzLocal, who will be covering PPC, Facebook advertising, social media marketing, and more. In truth, I expect this will be one of the most valuable conferences in the region this year. If you're in the area, don't miss this one!"
- Gillian
You can still get a 20% discount on your ticket by mentioning this blog post when you register.
SEMPO event planned, too. Stay tuned for tweets with specifics on a SEMPO event to coincide with Pacific Conference Singapore.
Tom at SEOmoz training in London
SAScon - Manchester, UK - April 28th
Two of our esteemed associates, Tom Critchlow and Richard Baxter will be speaking at SAScon. Reading over the session topics and seeing the list of speakers, makes me jealous I won't be attending!
| April 28 | 11:15am – 12:00pm | Tom | Black Hat/White Hat – does it matter any more? |
| 2:30pm - 3:15pm | Tom & Richard | Advanced Link Building Panel |
Pacific Conference - Hong Kong - April 29-30
"If you miss the Singapore Training event, you can catch us in Hong Kong the same week! Dennis and I will provide the same presentation. Again, if you go to only conference in the region this year, come to Pacific Conference. This will be one amazing show."
- Gillian
Search & Social Spring Summit - Tampa - May 3-4
The Search & Social Spring Summit is pretty much the place to be in May! Really... Florida in May just sounds like perfection! Plus with topics like "Outsourcing Secrets: Cut Costs & Spend More Time on the Beach" and "In-House SEO : Tactics for Managing Multiple Sites & Headaches" it will definitely be hot! Lindsay and I will be attending and blogging from the event. [Plus I get to meet the Wassell babies YAY!]
Conversion Conference West 2010 - San Jose, CA - May 4-5
| May 4 | 2:00 - 3:00pm | Gillian | Spiders Versus People - SEO & Conversion |
International Search Summit - Innovations - London - May 13-14
| May 13 | 11:50am | Gillian | The State of Search in India |
A4U Expo Munich - May 18-19
"I was so surprised by the depth and breadth of the speakers and presentations at A4U Expo London, I'm really looking forward to being a part of this conference in Munich. Focused on affiliate marketers' needs, this conference covers everything from SEM to SEO, analytics, and on page optimization. Our friends at Distilled will be there and Ben Jesson who helped us with our own conversion rates will sharing secrets. I'll be speaking on the convergence of Local-Mobile-Social marketing and how to grab this tiger by the tail."
- Gillian
| May 18 | 2:30pm - 3:30pm | Gillian | Local - Social - Mobile: The Power Triumvirate of 2010 |
| 4:00pm-5:00pm | Tom | Data Feed SEO & Advanced Site Architecture | |
| May 19 | 10:30 - 11:30am | Jane | Link Building for Highly Competitive Markets |
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Rand giving an interview in London
eMetrics & SMX London - May 17-18
Both eMetrics and SMX London are happening at the same time, in the Grand Connaught Rooms, Covent Garden. You can get a combo pass for both conferences, then you don't have to decide between the two! Sounds like the best of both worlds to me. :)
| May 17 | 10:30am - 11:45am | Rand | SEO Ranking Factors In 2010 |
| May 18 | 1:15pm-2:30pm | Will | Top Ten Customised Search Analytics Reports |
CCGrid 2010 - Melbourne - May 17-20
Chas will be attending the 10th IEEE/ACM International Symposium on Cluster, Cloud and Grid Computing. It's a great opportunity to be exposed to new ideas/methods in high performance distributed computing. (That's geek talk for kick butt!)
Search Exchange - Charlotte, NC - May 17 - 19
Search Exchange will consist of keynotes and panel discussions on search engine optimization, social media marketing, pay per click advertising, and web analytics.
"I am so excited for Search Exchange, its the first conference of its kind down in Charlotte. It's tackling the trifecta of marketing channels--organic, paid and social. Not to mention the lineup is top-notch with industry all stars like Chris Winfield, Rae Hoffman, and Chris Brogan."
- Joanna
| May 18 | 1:30-2:45pm | Joanna | The Latest Social Media Tools From The Experts |
| May 19 | 10:00-11:20am | Joanna | Landing Page Optimization Tactics |
| 1:30-2:45pm | Kate | Measuring PPC Campaigns |
International Marketing Conference Copenhagen - May 19-20
Gillian will be speaking on New Social Media Oppportunities.
We look forward to seeing you on the road! Oh, and just for fun I thought I'd throw in a wordle image based on this post. Enjoy! ;)
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Joanna's photo courtesy of Andy Beal
Danny and Tom's photos courtesy of foliovision.com.
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