Posted by great scott!
If a lot of people click on my listing in the search results, I'll rank better, right?
Wrong.
This week's Whiteboard Friday explores the common myth that the engines use click-through as a ranking signal for organic results. Unlike paid traffic--in which the engines are incentivized to promote the most click-worthy results--click through is simply far too gameable to use reliably in organic search. Watch the video for a more complete explanation of why it's not worth your time to go madly click the crap out of your own results.
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