Posted by great scott!
Not unlike investing, when it comes to link acquisition diversity is key. Evidence points to a strong preference by the engines for a diverse link profile rather than a homogeneous one, even if the links in a narrow profile are from strong sites. In this week's WBF, we'll look at why a wide variety of linking domains is better than repeated links, even from very strong domains: it's all about trust.SEOmoz Whiteboard Friday - Link Diversity from Scott Willoughby on Vimeo.